project rationale (HEALTH)










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Investigation and Analysis (Canon)

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IVESTIGATION INTO THE CLIENT AND THE PRODUCT  ONLINE SURVEY RESULTS  focus group questions; do you prefer more or less text in a poster ad  what age group of people do you prefer to see in the ads  what catches your eye in ads  what type of photo would draw you attention best, a photo of a person or a photo of a landscape, or potentially both  FOCUS GROUP AUDIO  https://www.youtube.com/watch?v=kbZTanyOrqk&t=14s ANALYIS from my analysis of both sets of data its clear that it would be best to: -show information and imagery relating to the product as many of the people answering the questions are not familiar, or don't own a Canon product  -have pictures taken with a Canon camera be the main backing image of the advertisement to show the capabilities of the camera in a visual way  -its clear from my research that people like to see people their own age in adverts so I will use somebody within the age category in my advert, alternatively i ma...
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Project rationale (Canon)

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PITCH PRESENTATION AND FEEDBACK AUDIO  https://www.youtube.com/watch?v=6XCb3iIFvXE analysis of the feedback:  I am pleased with the feedback I received as it was quite positive.  because of the feedback I received, I don't feel I need to change much however if I were to suggest some tweaks of my own, I would perhaps change the the photograph in the print advert to be more similar to the picture below which I have pulled of google, however the setting will obviously be different as I will be my location of choice, I am just referring to the angle and distance the photo was taken from  what I like about this image is the grandeur it creates with the setting and using that high angle to really dwarf the person in the image and make the location seem that much larger, something witch I will attempt to replicate in my print advert. 
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