Pre-Production creative elements (Canon)

  pitch:

my initial idea for the print advert is to have an image of a person at a scenic location taking a photo of the scenery. The context of the image is that the person in the image is an aspiring photographer, like the audience and is within the age range for the target demographic which will make it more suitable as the audience can relate to someone their own age. also in the print, there will be a pun tagline such as 'Capture your own future with Canon'.

The print advert should look similar to this mock print below 

my initial idea for the magazine advertorial is to make an informative article targeted towards beginner and inexperienced photographers, it will mention why this new camera is right for them as beginners to the industry. it will feature pictures of the camera and good high quality photos taken with the camera, instead of the tagline like the print, this advertorial will include rhetoric such as 'is this the camera for you?' or 'can a Canon help you capture your own future?'

again here is a mock example of what it may look like