Production: Main project (HEALTH)
Investigation and Analysis (Canon)
IVESTIGATION INTO THE CLIENT AND THE PRODUCT ONLINE SURVEY RESULTS focus group questions; do you prefer more or less text in a poster ad what age group of people do you prefer to see in the ads what catches your eye in ads what type of photo would draw you attention best, a photo of a person or a photo of a landscape, or potentially both FOCUS GROUP AUDIO https://www.youtube.com/watch?v=kbZTanyOrqk&t=14s ANALYIS from my analysis of both sets of data its clear that it would be best to: -show information and imagery relating to the product as many of the people answering the questions are not familiar, or don't own a Canon product -have pictures taken with a Canon camera be the main backing image of the advertisement to show the capabilities of the camera in a visual way -its clear from my research that people like to see people their own age in adverts so I will use somebody within the age category in my advert, alternatively i ma...
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