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Evaluation (Canon)

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 MAGAZINE FRONT COVER: my intentions for the magazine cover was to create a traditional looking front cover based of the pre-existing canon magazine called 'PhotoPlus' I have accomplished this by taking inspiration from the magazine whilst also putting my own individual touches on it. what I liked about the PhotoPlus' original design was the layout of it, meaning it having one large photo be the main focus of the cover and having a few smaller pictures off away from the main focus (usually at the bottom). another thing I emulated was the advertisement circle in the top right hand side of the magazine cover offering a high value product for free in the magazine, I used this in my design as I believe doing so would draw in buyers as they would feel like they're getting a bargain deal. The two things I changed about my design were the main colour of the cover, usually in a 'PhotoPlus' magazine the dominant colour is white, but in mine I have used two shades of red,...
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Final products and Feedback (Canon)

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 MAGAZINE FRONT COVER FINAL PRODUCT: MAGAZINE FRONT COVER RESPONSES: PRINT ADVERT FINAL PRODUCT: PRINT ADVERT RESPONSES: due to limited time I had to use WhatsApp instead of google forms to ask my questions   
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Post-production diary (Canon)

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 EDITING THE FRONT COVER: USING ADOBE PHOTOSHOP First of all, I inserted the base image of the castle which I had taken with my camera Then I added some red blocks which the text will go on later Here I've made the red darker in certain parts which will distinguish the different lines of text later. i did this by layering black over the top of the red blacks and lowering the opacity to 10%  Now I've added the secondary pictures for the cover which i also took. Next I have added some outlines to the pictures so they pop a bit more and don't look as out of place I've done this by taking images of a plain white background off google and placing them behind the image Here I've implemented a trick in which I copied the image of the camera 3 times and layered them over each other, then lowered the opacity to make it look like the camera is is moving into frame or fading in, just to ad a bit of uniqueness to my cover penultimately, I've added the text to the cover  Fin...
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production: main project (Canon)

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TAKING THE PHOTO (MAGAZINE FRONT COVER):  To take the picture of the castle for the magazine cover, I first had to choose a location which I decided to be Hylton Castle and the cathedral in Hylton Castle estate, Sunderland. I took my camera and a tripod to a location behind the castle and took several pictures by myself, so I have no behind the scenes footage, these are the two I chose to use below. for this I decided to use a wide angle to get the whole cathedral in frame as I was shooting from the side For this one I’ve used a low angle and a wide angle to have the whole castle in frame and to make it appear huge EXPERIMENTATION AND EXTRA PHOTOS: First I tried it from the front but decided it was too far away but the gate was closed so I couldn’t get closer I don't like this one because its too close this one is similar to the one I used in the final piece but its too bright  TAKING THE PHOTO (PRINT ADVERT): To take the picture for the print advert, me and me and my dad went...
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Investigation and Analysis (Canon)

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IVESTIGATION INTO THE CLIENT AND THE PRODUCT  ONLINE SURVEY RESULTS  focus group questions; do you prefer more or less text in a poster ad  what age group of people do you prefer to see in the ads  what catches your eye in ads  what type of photo would draw you attention best, a photo of a person or a photo of a landscape, or potentially both  FOCUS GROUP AUDIO  https://www.youtube.com/watch?v=kbZTanyOrqk&t=14s ANALYIS from my analysis of both sets of data its clear that it would be best to: -show information and imagery relating to the product as many of the people answering the questions are not familiar, or don't own a Canon product  -have pictures taken with a Canon camera be the main backing image of the advertisement to show the capabilities of the camera in a visual way  -its clear from my research that people like to see people their own age in adverts so I will use somebody within the age category in my advert, alternatively i ma...
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Project rationale (Canon)

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PITCH PRESENTATION AND FEEDBACK AUDIO  https://www.youtube.com/watch?v=6XCb3iIFvXE analysis of the feedback:  I am pleased with the feedback I received as it was quite positive.  because of the feedback I received, I don't feel I need to change much however if I were to suggest some tweaks of my own, I would perhaps change the the photograph in the print advert to be more similar to the picture below which I have pulled of google, however the setting will obviously be different as I will be my location of choice, I am just referring to the angle and distance the photo was taken from  what I like about this image is the grandeur it creates with the setting and using that high angle to really dwarf the person in the image and make the location seem that much larger, something witch I will attempt to replicate in my print advert. 
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Pre-Production logistical elements (Canon)

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These contacts are here for legal purposes, if someone was to get hurt, or something was to be broken then these contracts ensure that I cannot be sued if such an event was to occur. The other contracts are consent forms filled in by the property/land owners to prove we have permission to film in that location.  this is a safety hazard form in which I have labelled all the potential risk factors for accidents that could occur during my shoot, as you can see there isn't many as I shot in a rather safe environment however it is still a necessary part of my shoot. this is a location scouting form, this is what I use to show where and what the location that im shooting at is and also the duration of time that I will be using it for, it is also proof of my scheduled filming. This is a personnel list which shows who is/was involved in the shooting for the photos, as it was just me taking the photos I am the only name on the list.   This form is a location release form which is ...
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